El Norte - Artisanal Marketplaces

Last updated: 3/21/2025

1. Introduction

Welcome to El Norte Artisanal Market ("El Norte," "we," "us," or "our"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we handle your personal information when you visit our website, use our services, or interact with us in any way.

This policy applies to all information collected through our website (https://elnorte.bajawell.com), mobile applications, and any related services, sales, marketing, or events (collectively, our "Services").

2. Our Role as a Platform

El Norte operates as a discovery platform for artisanal markets, craft breweries, and local vendors in the border region. We connect users with local businesses and provide information about markets, vendors, and products. Our platform showcases publicly available locations and business information sourced from Google Maps and other publicly accessible sources.

Business owners can claim their listings and manage their business information through our business submission form. By claiming a business, owners can update their details, respond to user feedback, and enhance their visibility on our platform.

We collect and process personal data necessary to provide these services and enhance your experience on our platform.

3. Information We Collect

We may collect several types of information from and about users of our Services:

3.1 Personal Information

Identity Data: First name, last name, username, or similar identifier.
Contact Data: Email address, telephone number, and physical address.
Profile Data: Your username and password, preferences, saved locations, and favorite markets or vendors.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences for receiving marketing from us and your communication preferences.

3.2 Non-Personal Information

Technical Data: Internet protocol (IP) address, browser type and version, time zone setting, operating system, and other technology on the devices you use to access our Services.
Location Data: General location information based on IP address or precise location if you allow our app to access your device's location services.
Analytics Data: Information about your visits to our website, including URLs, clickstream data, page response times, and interaction information (e.g., scrolling, clicks, and mouse-overs).

4. How We Collect Your Information

We use different methods to collect data from and about you, including:

Direct Interactions: You may provide us with your personal data when you create an account, subscribe to our newsletter, save favorites, submit feedback, or communicate with us.
Automated Technologies: As you interact with our Services, we may automatically collect technical data about your equipment, browsing actions, and patterns using cookies, server logs, and similar technologies.
Third Parties: We may receive personal data about you from third parties, such as analytics providers, advertising networks, and search information providers.

5. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we use your personal data for the following purposes:

To register you as a new user and manage your account.
To provide and maintain our Services.
To personalize your experience on our platform.
To communicate with you, including sending relevant notifications about markets or vendors you might be interested in.
To enable you to save and share your favorite markets, breweries, and vendors.
To improve our website, products/services, marketing, and user experience.
To protect our Services, users, and the public.
To comply with applicable laws and regulations.
To respond to your inquiries and provide customer support.
To send you marketing communications (with your consent).

6. Disclosure of Your Information

We may share your personal information with:

Service Providers: Third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
Business Partners: Our business partners to offer you certain products, services, or promotions.
Legal Requirements: When required to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.
Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
With Your Consent: For any other purpose with your explicit consent.

7. Data Security

We have implemented appropriate technical and organizational security measures to protect your personal information. However, no electronic transmission or storage method is 100% secure.

We limit access to your personal data to employees, agents, contractors, and third parties who need to know it for business purposes. They are obligated to maintain confidentiality and process your data only on our instructions.

We have procedures in place to address suspected data breaches and will notify you and applicable regulators if required by law.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.

In some cases, we may anonymize your data for research or statistical purposes, in which case it may be used indefinitely without further notice.

9. Your Legal Rights

Depending on your location, you may have the following rights regarding your personal information:

Right to Access: Request copies of your personal information.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal information under certain conditions.
Right to Restrict Processing: Request restriction of processing under certain conditions.
Right to Object to Processing: Object to our processing of your personal information under certain conditions.
Right to Data Portability: Request transfer of your data to another organization or directly to you under certain conditions.

To exercise these rights, contact us using the information provided in the Contact Us section below.

10. Children's Privacy

Our Services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If we learn we have collected such information without parental consent, we will delete it promptly.

11. Cookies and Tracking Technologies

We use cookies and similar technologies to track activity on our Services and store certain information. Cookies help us:

Enable certain functions of the Services.
Provide analytics.
Store your preferences.
Deliver advertisements, including behavioral advertising.

You can refuse cookies, but this may limit your use of some features on our platform.

12. Third-Party Websites

Our Services may contain links to third-party websites. We do not control or assume responsibility for their content, privacy policies, or practices. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of our Services after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us:

By email: elnorte@bajawell.com